About Me

My Path in Photography

I’m Artem, commercial photographer (London), and I live and work in England.

Usually, people write stories here in the style of “I became a photographer because one day I felt it was my calling”. I had no such pathos. My journey was much simpler and more practical.

My first photos

During my first year at university, I was so tired of studying that when I came home for the New Year holidays, I immediately lay down in bed and fell asleep. But I didn’t sleep for long.

My mum bought me a photography magazine. She said she liked the picture on the cover. I opened it — and a whole world of food photography unfolded before me. I don’t know how much water I used back then, but I enjoyed photographing fruits in the kitchen and even in the bathtub.

It was December 2008. After that, I started covering university events, photographing races, portraits of people, and whatever caught my attention.

From Assistant to Commercial Photographer

When I was a child, I loved taking my father’s Orion video camera, but still, cameras didn’t attract me much.

The photo with the cat was taken at a wedding where I worked as a lighting assistant for a popular wedding photographer in Novosibirsk (2012).

My journey as a commercial photographer truly began in 2014, when I moved from Novosibirsk to Moscow. Today, I work as a commercial photographer in London, focusing on real projects rather than staged concepts.

Not Depending on Inspiration

Some people wait for inspiration to take photos. I don’t.

I create inspiration through preparation. The more thoroughly I prepare for a shoot, the better and more predictable the result becomes. This approach is especially important in corporate photography in London, where preparation and clarity matter more than improvisation.

A story about a Swiss knife

Once I visited the Victorinox flagship store in Zurich, I showed them this knife and told them it had been bought in Siberia 15 years earlier. I had lost the tweezers, and the shop assistant simply smiled and gave me two new ones as a gift.

That moment impressed me. I try to follow a similar approach in my work — reliable, thoughtful, and respectful of details.

Japanese Cars and Travelling

To drop a couple of suitcases into the boot, sink into the leather seat of my Subaru, press the accelerator, hear the V6 engine, and feel the road ahead — this is my idea of travel.

Georgia, Finland, Sweden, Denmark, Germany, the Netherlands, Belgium, France, England, Switzerland — so far, this is a shortlist of countries I’ve travelled through in my Outback.

The Devil Is in the Details

Travelling means meeting people with different languages and mentalities. Over time, I’ve realised that while cultures differ, the human essence remains very similar. This mindset shapes my work as a creative photographer in London, where ideas and context are as important as visuals.

In my work, I constantly ask myself:
Why am I doing this?
What do I want to say with this image?
Will anyone understand the idea?

Beautiful pictures alone are often not enough — a clear concept matters.

Collaborations and Photo Competitions

During the coronavirus period, I reconsidered my approach to work. I focused more on pre-production and began collaborating with professional retouchers during post-production.

This helped me reach a new qualitative level in my work. I also started submitting projects to international photo contests.

One of my works — a Ford GT40 photographed in York — made it into the Top 100 of the Auto Photo Awards 2023. UPD: I also made it into the TOP-100 in 2024 and 2025.

Everything Happens for the Best

Before finishing, I want to share one more story.

I once planned to photograph a Bentley on a theatre stage, inspired by Swan Lake by Pyotr Ilyich Tchaikovsky. When everything seemed ready, the official Bentley dealer refused to provide a car, and the theatre withdrew permission.

The project almost collapsed.

Eventually, a friend found a Bentley Turbo R owned by a true English gentleman. I found a stage in my hometown Novosibirsk, 3,500 kilometres from Moscow. Friends from different parts of the country helped with access, retouching, and support.

This project reminded me that persistence and collaboration often matter more than ideal circumstances.

It was a lyric. But in practice, I need to show my work experience as well. You can see my CV here. With years of hands-on practice, I work as an experienced photographer in London, collaborating with teams, brands, and individuals.

You can also book a 30 minute consultation call with me personally, where I can give you some tips on improving the content for your blog, website, etc.

Book a time