ADVERTISING AND PRODUCT PHOTOGRAPHY IN LONDON
I am a commercial product photographer in London with over 10 years of experience working with medium and large businesses. I specialise in product, automotive, advertising, and reportage photography, helping brands communicate clearly through strong visual content.
I have worked with clients in the restaurant industry, car rental and sales, manufacturing, car tuning, private workshops, and scientific research laboratories. My work covers the full production cycle — from concept development and visual planning to shooting and final post-production. This includes advanced lighting setups, colour control, retouching, and coordination with creative and technical teams to deliver consistent results aligned with brand goals.
As a commercial photographer in London, I focus on creating images that are practical, honest, and effective for real business needs rather than purely decorative visuals.
Education
2008-2013: Novosibirsk State University (NSU), Novosibirsk, Russia; Faculty of Humanities, Philology
2014-2016: Gerasimov Institute of Cinematography (VGIK), Moscow, Russia; Lighting Technician, Camera Mechanic. Gained experience with film cameras and lighting equipment on set (in studios and on-location shoots).
Trainings and workshops
Additional training: a year-long course in reportage photography, 2 years as a lighting assistant for a professional photographer, commercial photography courses by renowned professionals (Easton Chang, Georgy Pinkhasov, Daniil Golovkin, Anton Unitsyn, Ilya Nodia, Maxim Bayev, Dmitry Gusev, Sergey Gunin, and others).
2007-2014, Novosibirsk – Journalist and photographer
“Universitetskaya Zhizn” (NSU), “Garage.Nsk”, “Iz ruku v Ruki”, “Transervice”, “Forsazh”, “Car Tuning”.
2014-2022, Moscow – Journalist and photographer
“Kolesa.ru”, “My Volkswagen”, “Schrödinger’s Cat”, “Avtomir”, “5 Koleso”, “Kommersant Money”, “Automobiles”, “Drom”, “Drive”, JFM Media, “Auto.ru” (Yandex project).
AUTOMOTIVE PHOTOGRAPHY FOR BUSINESSES IN LONDON
2014 – 2022, Moscow
Freelance photographer for Business
I work as a freelance commercial product photographer in London, producing product photography for businesses across a wide range of sectors. These include car dealerships, vehicle tuning and servicing, detailing centres, beauty salons, food production, flower shops, metal manufacturing, bespoke footwear and clothing, furniture production, electronics repair services, and trailer manufacturing.
My experience allows me to adapt visual style and shooting approach depending on the industry, whether the task is advertising photography in London, catalogue production, website imagery, or social media content.
2016 – 2017: Tuning car service Fat Tony
- Produced high-quality, professional car photography in the workshop
- Updated website and social media content, attracting new clients with luxury car brands
- Captured work-in-progress images for the company blog
- Filmed and edited car rebuilding videos for the company’s YouTube channel, showcasing the restoration process and boosting online visibility
2018-2019, Floral workshop “Roots flowers”
- Developed and implemented a new visual style for the brand, including standardized product photography and retouching guidelines
- Created and updated the product catalogue for the website
- Established a recognizable Instagram style, increasing audience engagement
- Expanded the team by hiring and training an additional photographer
- Organized a larger workspace and secured additional equipment
2020 – 2022: Bespoke shoes shop Breter bretershop.ru (Moscow, Russia)
- Developed and created the brand’s visual concept from scratch
- Created a comprehensive product photo catalogue and lifestyle photoshoots
- Filmed and edited shoe and accessories videos for the website
- Built a fully-equipped photo studio for both photo and video production
- Standardized product imagery, giving the website and social media a consistent and unique style
- Increased website engagement: average time spent grew from 1-2 minutes to 5-10 minutes, and page views per visit increased from 3 to over 10
2020-2021, Pizza chain “Dodo Pizza” (like “Papa John’s” in the UK)
- Captured food photography for the website and app
- Collaborated with food stylist and graphic designer to ensure cohesive visuals
- Produced and edited corporate videos and staff
2021-2022, Banking and financial services company “SberBANK Auto” (like “Barclays” bank)
- Developed a catalogue of cars for long-term rental from scratch
- Produced high-quality studio shots without the need for studio rental, saving £20,000 on the shooting of 25 cars
- Coordinated a team responsible for providing cars for shoots
- Hired and managed a retoucher, providing detailed instructions based on the technical brief
2023-… , York, Cambridge, United Kingdom
COMMERCIAL PHOTOGRAPHY EXPERIENCE ACROSS UK INDUSTRIES
I have collaborated with companies in restaurants, car rental and sales, real estate, fashion and footwear tailoring, cosmetology, science, and manufacturing. My work includes developing visual concepts, setting photography standards, and producing imagery for catalogues, websites, marketing campaigns, and social platforms.
UK clients include Club Class Cars York (York), JCT600 Ferrari Leeds (Leeds), SIFFA Film Festival (London), Duke of London (London), Notre Locus (London), and the University of York (York).
Photo evolution automotive photo (2012-2023)
Some media publications
Technical Skills
Software: Adobe Photoshop, Adobe Lightroom, DaVinci Resolve.
Equipment: DSLR and mirrorless cameras, optics, flash and continuous lighting, reflectors, diffusers, filters, and more.
In my free time, I enjoy reading books, watching good movies, and spending time with my family. I also enjoy swimming. When choosing between a new smartphone and traveling, I would always prefer discovering a new country or city.
These were just about my work experience. You can read an interesting story of my biography here.
I will be glad to contact you on LinkedIn.
