Photographing a car on a white cyclorama

Photographing a car on a white cyclorama

I had long dreamed of shooting a car on a white cyclorama. But it’s a very expensive and responsible process. While it’s easy to create a white background for a small object: just take a large sheet of cardboard, but for a car, you need a lot of space.

Once I came across an announcement about the opening of a new photo studio. And I decided to try shooting there. Ivan brought the Jaguar F-Type convertible. Anton and Kostya helped me with the light and dealing with reflections. We tried different light sources, experimented with hard, soft, and reflected light, and tried to create reflections on the car body using black cloths.

Yes, besides the space, additional equipment is needed: lights of different power, diffusers, filters, stands, grip, fabric, etc.

We had very little time because we could only shoot in the dark, as the studio ceiling was transparent. In 4 hours, we managed to take 3 complex shots and some details.

And here I’m talking about how I created content for Sberbank’s car rental service.

Car: Ivan @agureev

Colleague photographer: Anton @anton_adisson

Gaffer: Kostya @jistik27

Retouching: Rodion @ray29rus

Photographer: Artem Popovich

#photostudio #autophoto #jaguarftype #advertising photography #lightarri #whitecyclorama #photostudiorental