A company Trailux specializes in the production and design of automotive trailers. The founder began to think about how to achieve variety in your social media content
Trailux
About this work here.
How to achieve diversity in your content for your social networks
Roman founded a company for the production and design of car trailers. There he and his engineers develop a variety of trailers. When I first saw the Trailux, I thought the design looked like a retro refrigerator on wheels. And I love blown-in refrigerators from the 50s and 60s; they have their unique style.
Content for the website and social networks
Roman was making a website, and starting social networks, so he needed photographs. He proposed different ideas, and constantly found people, sometimes with an ATV, sometimes with a motorcycle; last month we filmed in the fields, and this month we are going to the city, etc. This is one of those clients who understand that content requires costs: time and finances. You can endlessly shoot everything in detail at the same location, but you won’t be able to achieve a variety of shots.
Imitation of a car photo studio in a garage
We even did photography, simulating a professional automotive studio with a white cyclorama. It wasn’t easy, but I got good light and added a white background to the photos. The retoucher and I even repainted this trailer in different colors to expand the range of colors available.
You can see how I photographed the car in a real photo studio here.
