I once worked with a company that specializes in car tuning. My task was to capture different work processes and, most importantly, the final results of their work. They ran blogs on social media, showing what and how they did things.
The idea was simple: a person wants to improve their car, searches online, finds their articles, sees their attention to detail, likes it, and comes to ask for the same work.
It was important for me not only to show the work process but also the beauty of the final result. I also needed to develop a style and add aesthetics to the content.
The shooting locations were not always clean or visually appealing, so I prepared the spaces before shooting. I used additional lighting for better results and retouched photos when necessary.
I shot both photos and videos. In the videos, we clearly showed the work process and what goes into achieving the final result.
As a result, the blog showed both perfectly styled images and simple photos of the work process, which added realism and built trust with potential clients.
car tuning photography, car detailing photos, workshop photography, automotive photography
